Your baby needs 11mg of iron a day. We built a box around that.

Every meal in the box is built around a real iron source — liver, lamb, beef, salmon, lentils, white beans — not a sprinkle of fortification. We pick the cuts and combos chefs use for iron density, then pair them with vitamin C–rich veg and fruit, because that's what helps little bodies absorb iron from food.

Yes, and it's the bit that catches most parents out. Babies are born with an iron store that runs low around six months, and from then milk alone doesn't top it back up. That's why solids from 6 months are meant to lead with iron-rich foods. This box just makes that part easy — it's not instead of milk, it's the food piece alongside it.

It's gentler than it sounds. The liver is a small part of a balanced meal, slow-cooked and blended with winter veg so the flavour is mild and slightly sweet — not the strong liver taste you might be picturing. Most babies have no idea it's in there, and it's one of the highest natural iron sources you can give them.

Low iron is common and quiet. It can show up as tiredness, paleness, or less interest in food, but often there are no obvious signs at all — which is why it's easy to miss. This isn't something to diagnose at home. If you're ever unsure, your GP or child health nurse can do a quick finger-prick check. Keeping iron-rich meals in the rotation is a simple way to stay ahead of it either way.

From real food, it's very hard to overdo it — your baby's body manages iron from meals well. The thing to be careful with is iron supplements, which should only be given if your GP has recommended them. Food-based iron, like the meals in this box, is the safe, everyday way to cover it.

Pop a cube straight from the freezer into a small bowl, microwave on medium-high for about 90 seconds, stir, then add 20–30 seconds if the centre's still cold. Plain heating instructions are on every pack, plus stovetop and oven. Always test the temperature on your wrist first — frozen food can have hot pockets after a microwave.

First refusal isn't the final word. Most babies need 8 to 12 goes at a new flavour before they're sold. Try it again next meal, or mix it with one they already love. If after a fair go they're rejecting every single one in the box, message us and we'll sort you out.

Up to 12 months from production, and every tray's labelled with a best-before date. Don't cool and reheat a second time. If they're not finishing a full cube, defrost it in the fridge overnight and warm a little at a time — use within 48 hours.

The meats in our purées and finger foods are halal certified. In the toddler range, everything's halal except the kangaroo con carne, since I can't source halal kangaroo anywhere in Australia.

Every ingredient is listed plainly on every pack — no hidden "natural flavours," no fillers. Common allergens (dairy, fish, eggs, gluten) are called out on the label. If you're still working through introducing allergens, our guide is here: Introducing allergens to little ones.